Content Distribution
Mobile Magic enters Pune with a Bang
 
 
  Mobile Magic  
 
  • Mobile Magic Stores, India’s first and largest chain of Mobile phones
  • Rapidly expanding network of stores across India
  • A strong R&D team to develop innovative and exciting mobile content
  • Our network is supported by well qualified technicians from MMIT (Mobile Magic Institute of Technology)
  • Exclusive partnership with Hungama.
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      Market Scenario  
     
  • Very Fragmented
  • Basic Content sold by operators
  • Content sold by web portals, not organised
  • Content sold by retail, which is pirated
  • There was a need for an organised chain to fulfil consumer needs
  • Mobile Magic offers all the services and     more….all under one roof
     
         
      Mobile Content – Huge Market Potential  
     
  • In 2006, Mobile Content market was Rs. 2850 crore
  • By end of 2007, it is estimated to touch Rs. 4560 crore
  • An explosive growth of 60 %
  • The market consists of
    1. SMS — Rs. 1140 crore
    2. Ring Tones — Rs. 1030 crore
    3. Person to person calls — Rs. 430 crore
    4. Games & Data — Rs. 170 crore
    5. MMS and others — Rs.85 crore
     
      Ref – TOI, May 7, 2007  
         
      Content on Offer  
     
  • Basic Content — Monotones and Low resolution Wallpapers
  • Rich Content — Poly Tones, True Tones, MP3 songs, Video Songs, Wallpapers, Games, Themes, Movies, Utilities, Applications etc
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      Exclusive Mobile content range….only at Mobile Magic  
     
  • Movie clips of 15-20 minute duration
  • Edited Movie clips
  • More than 2000 Mobile games
  • Kingfisher calendar
  • Exclusive Bollywood photos
  • Fresh and exclusive content, daily, only at Mobile Magic
  • Content specific to regions, festivals and occasions will be provided. Like on Valentine’s Day, all content will be on    Love with focus on Youth
  • The range consists of full-length audio and video songs, ring tones, wallpapers, themes and games
  • Mobile Magic offers cutting edge mobile software like Blackballer, Spy Call, Total recall and many more.
  • New cutting edge software like sending messages in regional languages will be introduced shortly
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